Social & Trend Intelligence
Social intelligence – AKA social listening – involves monitoring and analysing online conversations and content across online media platforms.
Social intelligence tools track mentions, comments, and interactions related to brands, products, or topics in order to gain insights into consumer sentiment, preferences, and trends.
Beyond social media sources, many solutions extend to trend intelligence by gathering and analysing data from a much broader set of sources include news sites, blogs and specialist publications.
Predictive trend tools use this data to identify emerging needs and categories so that organisations can shape their new product development and marketing strategies.
