Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

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Featured Advertising Research Companies

Sago is a data collection and research tech company that…

Zappi is an automated consumer insights platform for testing concepts,…

Glaut is a conversational research platform that uses an AI…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Affectiva Media Analytics helps to optimize content and media spend…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Pollfish is a DIY market research platform that delivers real-time…

Qrious insight collects permission-based location and behavioral data from a…

aytm is a fully integrated agile consumer insights platform with…

Researchbods provides online insight community software and research services for…

Cint provides research and measurement technology with a network of…

aytm Advertising and Messaging Insights helps you test communications, capture…

Methodify is an automated, agile research solution for every step…

Focaldata AI uses AI to design research projects, conduct interviews…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Fastuna is an automated survey research tool for validating product…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Kantar Ad Testing and Development includes rapid, automated ad testing…

Delineate connects brands to consumers by delivering live, accurate &…

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