Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

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Featured Advertising Research Companies

Focaldata AI uses AI to design research projects, conduct interviews…

aytm is a fully integrated agile consumer insights platform with…

Sago is a data collection and research tech company that…

Zappi is a consumer insights platform providing connected insights for…

Researchbods provides online insight community software and research services for…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Glaut is the full operating system from data collection with…

Cint provides research and measurement technology with a network of…

iMotions software integrates biometric sensors such as eye tracking devices,…

Fastuna is an automated survey research tool for validating product…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Dynata is the world’s largest and ​highest-quality​​ first-party data company,…

Attest is an AI-powered consumer insights platform for global B2C…

Delineate connects brands to consumers by delivering live, accurate &…

Motives is an AI-powered qualitative research platform that automates interviews,…

Find more companies for:

Advertising Testing
Advertising/Campaign Effectiveness
Creative Testing

Popular Resources for Advertising Research

explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

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