Case Studies

A collection of real-life case studies showing how research technology tools and platforms are used in practice.

Explore practical examples of how teams apply research technology to improve research workflows, automate analysis, generate insights faster, speed innovation development and support better business decisions.

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Case Study: How incling Used In-Home Research to Optimize Whisker’s Litter-Robot Before Launch

Discover how incling helped Whisker refine it’s Litter-Robot through real-world beta testing, improving usability before…

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Case Study: How incling Helped Benefit Cosmetics Uncover What Drives Beauty Brand Switching

Discover how incling helped Benefit Cosmetics uncover why shoppers switch beauty brands to strengthen loyalty…

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Case Study: How incling Helped Trainline Uncover the Trust Barriers Behind Mobile Booking Drop-Off

Discover how incling helped Trainline combine behavioural data with traveller insights to create a more…

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Case Study: How Johnsonville Turned Iterative Ad Testing into a Winning Creative Strategy with Zappi Amplify

Discover how Johnsonville used Zappi Amplify to build better-performing ads through continuous creative testing and…

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Case Study: How Supercell Made Brand Tracking Faster With Self-Serve Insights From Zappi

Supercell used Zappi’s transparent, self-serve brand tracking to move faster, compare game brands, and act…

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Case Study: How McDonald’s Turned Concept Testing Into an Innovation Engine With Zappi

How McDonald’s and Zappi turned concept testing into a faster innovation engine using standardized research…

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Case Study: How Motives Used AI Interviews to Help MoneySuperMarket Decode Gen Z’s Financial Stress

Motives helped MoneySuperMarket turn AI-moderated Gen Z interviews into insight on money stress, credit, housing…

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Case Study: How Divine Chocolate Used Motives to Validate Their Premium Hot Chocolate Strategy

Divine Chocolate used Motives to validate price, packaging and flavours for a premium hot chocolate…

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Case Study: How Motives Helped PZ Cussons Turn Private Self-Tan Routines into Boardroom-Ready Insight

PZ Cussons used Motives’ AI-moderated interviews to capture self-tan routines, turning private moments into insight…

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Case Study: How Mastercard Uses Discuss AI Agents and Human Interviews to Close the Say–Do Gap

Mastercard uses Discuss AI agents and human-led research to turn global conversations into faster, deeper,…

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Case Study: HelloFresh Turns Weekly Kitchen Conversations into Global Intelligence with Discuss

HelloFresh uses Discuss AI moderation to scale weekly kitchen interviews, turning consumer stories into global…

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Case Study: How Mondelēz and Discuss Turned 10 Years of Consumer Interviews into Same-Day Insight

Mondelēz and Discuss transform 10 years of consumer interviews into same-day answers with AI, Virtual…

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