Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant benefits.
5 Ways AI is Shaping UX Research Read More »
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence for the best insights.
Open-End Text Analysis: How to measure quality & compare AIs? Read More »
Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
Consumer Segmentation: Maybe You Could Be Doing It Better Read More »
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile diaries, user research and more.
Market Landscape: Qualitative Research Software Read More »
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more in this Insight Platforms Explainer.
What are Research Repositories? Read More »
A Market Map by Insight Platforms showing the variety of survey platforms available for research, customer experience and user feedback.
Market Landscape: Survey Software Read More »
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
What is Survey Software? Read More »
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made our year.
Goodbye 2021: A Year in Review Read More »
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How Top Insight Communities Engage Members Read More »
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
How can psychology help us build stronger rapport in online qualitative research? Read More »
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
Which is better, online or face-to-face qual (according to psychology)? Read More »
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
What can we learn from the psychology of qualitative research via webcam? Read More »