Market Landscape: Qualitative Research Software
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile diaries, user research and more.
Market Maps
Market Landscape: Survey Software
A Market Map by Insight Platforms showing the variety of survey platforms available for research, customer experience and user feedback.
Market Map – Insight Community Platforms
Market Map of insight community platforms, broken down by quantitative, qualitative and hybrid approaches.
Market Map: Automated Advertising Testing Platforms
Market Map of automated advertising testing platforms, from ready to go surveys, to customised surveys and mobile only solutions
Market Map: User Feedback Platforms
Market Map of user feedback solutions for understanding the customer experience on websites, smartphone apps and other digital environments.
Market Map: Text Analytics
Market Map of text analytics platforms for research, including general text analytics, verbatim coding, emotion analytics and CX analytics.
Market Map: Eye Tracking Platforms for Market & User Research
Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.
Market Map: Social Intelligence
A map of Social Intelligence platforms. Includes a range of tools, from social listening, to audience intelligence platforms.
Market Map: Mobile Ethnography
A market map of mobile ethnography platforms.
Includes mobile-only specialist tools and multi-platform qualitative research software with desktop and smartphone capabilities.
Market Map: User Research Software & Solutions
A map of user research platforms, including user testing, user feedback and usability testing tools.
Market Map: Chatbots for Research
Chatbot platforms are increasingly being used for market research, user research and CX feedback.
Here is a market map of platforms built specifically for this purpose.
Market Map – Automated Survey Platforms Part 2
If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM …