If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM […]
Market Map – Automated Survey Platforms Part 2 Read More »
A market map of automated survey research tools, grouped by what you can use them for: micro-surveys, template studies or fully customised research.
Market Map – Automated Survey Platforms Part 1 Read More »
Here’s a market map of CX feedback tools: Click here to download the high-res version with clickable links I’m defining the CX Feedback category as platforms whose primary use case includes: gathering data through on-going surveys, frequently event-triggered reporting and analysing through online dashboards following up on specific cases with closed-loop features. Many other tools
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Market map of research & knowledge management platforms: qualitative data analysis, user research repositories and enterprise insight management software.
Market Map: Research and Knowledge Management Platforms Read More »