Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
How to build a great insight community Read More »
Tips & Guides
Insight communities are private online environments where engaged customers take part in multiple research projects over time.
What is an Insight Community? Read More »
It’s no good building data lakes, dashboards and self-serve analytics if nobody uses them. Here are three pieces of advice for insight leaders to ensure stakeholders actually engage with your data.
Three ways to get people sailing on your data lake Read More »
Mobile research needs to be designed with the user, moment and context in mind. Niall Smith provides 5 tips for designing great mobile research studies.
How to do mobile research projects well Read More »
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
How to do Passive Tracking Research if You Really Value Users’ Privacy Read More »
Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.
Demystifying Machine Learning Read More »
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »
This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast
How JDE used Artificial Intelligence to improve volumetric forecasting Read More »
Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give
Six lessons agencies can learn from software companies Read More »
It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without
Beyond Data Democratisation to Data in Action Read More »
Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
The 5 R’s of Great Video Research Read More »
Customer insight and analytics teams have begun to adopt lean principles. Here are five attributes that characterise successful teams.
Five Attributes of Lean Insight & Analytics Teams Read More »