Directory Categories

This page contains an up-to-date list of the 400+ categories in the Insight Platforms Directory.

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1 – 50 of 372 categories

CATI (Telephone Interviews)

Computer-Assisted Telephone Interviewing involves interviewers conducting surveys by telephone while entering responses directly into a computer system. It allows for efficient data collection from a geographically dispersed audience.

Chat/Messaging Surveys

These are surveys conducted via chat or messaging platforms, allowing for real-time feedback and interaction with respondents. This method can reach participants through web chatbots, SMS, or messaging apps, providing convenience and immediate engagement.


This category includes automated conversational agents used for various purposes such as customer service, data collection, and conducting surveys. In market research, chatbots are used to gather customer feedback, conduct interviews, and engage with respondents in an interactive and efficient manner.

Choice Modelling

Choice Modelling refers to a research method used to understand the decision-making process of individuals through their preferences and trade-offs. It’s often used in market research to forecast consumer choices and assess the value of product features.

Citizen Panels

Citizen panels are groups of residents assembled to deliberate on public issues, provide feedback on policy, or engage in community decision-making processes. They can be used by governments or organizations to gain insights into public opinion and community needs.

Claims Testing

Claims Testing evaluates the validity of marketing claims by testing them with target consumers, ensuring they are substantiated and resonate with the audience.


Clickstream data encompasses the recording of web pages viewed by a visitor, as well as the path taken through a site. Clickstream analysis is used to understand website user behavior, navigation patterns, and to optimize user experiences.

Cloud-based Analytics

This category encompasses software solutions that offer data analytics capabilities hosted on cloud infrastructure. These tools allow for the remote analysis of large data sets and typically offer scalability, flexibility, and real-time data processing.


Co-creation refers to collaborative product or service development platforms where businesses can engage with customers or stakeholders to incorporate their ideas and feedback directly into the design process.

Coding/Data Entry

This category includes tools and services that assist with the transcription of qualitative data into a quantitative format, often for analysis in research, as well as the manual or automated entry of data into databases.

Communications Testing

Communications Testing assesses the effectiveness of advertising messages, campaigns, or strategies to ensure clarity, impact, and alignment with brand values and consumer expectations.

Competitor Analysis

Services and software in this category provide insights into competitors’ strategies, strengths, and weaknesses by analyzing market data, which can help businesses in strategic planning and decision-making.

Computer Vision Analysis

These are analytical tools that utilize computer vision technology to interpret and understand visual information from the world, typically used in market research to analyze consumer behavior, demographics, and other visual data points.

Concept Screening

Concept screening tools help businesses evaluate the potential success of new ideas or concepts before they enter the development phase, usually through consumer feedback or analytical predictions.

Concept Testing

This category represents software and methodologies focused on evaluating consumer response to a product idea before it is marketed, to refine product concepts, design, and marketing strategies.


Confectionery Research focuses on consumer preferences, sugar and alternative sweeteners, product innovation, and market trends in the confectionery industry.

Conjoint Analysis

Conjoint Analysis refers to sophisticated research methodologies and tools used to understand how consumers value different features that make up an individual product or service.


This category includes the study of construction methods, materials innovation, market dynamics, and sustainability practices within the construction industry.


Consultancy services offer expert advice and strategies in market research, helping businesses understand market dynamics and improve decision-making processes.

Consumer Goods

This category involves analyzing consumer behavior, market trends, and product performance within the consumer goods sector, which includes a broad range of products purchased by consumers, from household items to personal care products.

Content Analytics

The use of tools and software to gain insights from content data, such as text and multimedia, to understand engagement, performance, and trends.

Content Testing

Content Testing refers to the process of evaluating the effectiveness of content through various methodologies such as A/B testing, user feedback, and analytics. Tools in this category help in understanding how different content versions perform in terms of user engagement, conversion rates, and overall user experience.

Conversational AI

Conversational AI encompasses software solutions that enable machines to understand, process, and respond to human language naturally and intelligently. This includes chatbots, voice assistants, and other AI-driven communication technologies that can simulate human-like interactions, often used in customer service and support.

Conversational Surveys

Conversational Surveys are an interactive form of surveys where respondents engage in a dialogue-like experience, typically with a chatbot or virtual assistant. This category includes software that captures qualitative and quantitative data in a more engaging and user-friendly manner compared to traditional survey methods.

Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) involves strategies and tools aimed at increasing the percentage of visitors to a website who take the desired action. Software in this category provides analytics, user feedback tools, and testing platforms to help businesses improve their landing pages, user flows, and overall customer journey to boost conversions.

Cookie Tracking

Cookie Tracking refers to the use of cookies to collect data about users’ online behavior. Software in this category helps businesses track user visits, understand website navigation patterns, and gather insights to improve user experience and for targeted advertising purposes.

Copy Testing

Copy Testing involves evaluating the effectiveness of written content or advertising copy before it is published. This category includes software that enables A/B testing, user feedback collection, and performance analysis to refine messaging for marketing campaigns and content strategies.


Cosmetics Research focuses on studying consumer trends, product development, and safety testing in the beauty and personal care industry, as well as the impact of cosmetics on health and the environment.

Creative Testing

Creative Testing is the process of assessing the impact and effectiveness of creative elements, such as images, videos, and design layouts. Tools in this category provide insights into how creative variations influence viewer engagement and conversion rates, helping marketers to optimize visual content.


Cross-tabulation is a statistical tool used to analyze and compare the relationship between two or more variables, often used in market research. Software in this category allows researchers to identify correlations, trends, and patterns within complex datasets to inform strategic decisions.


Platforms and services that leverage crowdsourcing for data collection, idea generation, and problem-solving, enabling access to a diverse pool of participants for a wide range of perspectives and insights.


Crowdtesting utilizes a large group of users to test software, websites, and products in real-world scenarios. This approach helps in identifying bugs, usability issues, and gathers diverse feedback to improve product quality before a widespread release.

Custom Panels

Custom Panels are tailored groups of individuals selected to participate in market research studies. These panels are curated to meet specific demographic, psychographic, or behavioral criteria to provide targeted insights for businesses.

Customer Advisory Board

A Customer Advisory Board is a group of customers formed by a company to provide strategic advice and feedback on products and services. This board is a forum for open communication between the company and its most engaged users to guide future development.

Customer Experience (CX) Feedback

Tools and platforms that gather customer feedback on their experience with a product or service. This feedback is critical for businesses to refine user experience, improve service quality, and enhance overall customer satisfaction.

Customer Journey Analytics

Software and methodologies used to track and analyze the customer’s journey across various touchpoints. This analytics helps in understanding customer behavior, preferences, and the effectiveness of different channels.

Customer Journey Mapping

Customer Journey Mapping is the process of creating a visual representation of the customer’s experience with a product or service over time and across different touchpoints. This method helps businesses understand and enhance the customer’s path from initial awareness to purchase and beyond.

Customer Satisfaction (CSAT) Surveys

Customer Satisfaction (CSAT) Surveys are questionnaires designed to measure how satisfied customers are with a company’s products, services, and experiences. This feedback is crucial for companies to understand and improve their customer service and product offerings.

CX Feedback Analytics

Advanced analytical tools and methods focused on understanding and enhancing the customer experience. These solutions analyze customer interactions, feedback, and behaviors to provide insights into customer satisfaction, loyalty, and journey mapping.

Dashboards & Infographics

Solutions that allow for the creation of visual representations of data and metrics. These are used to simplify complex information into clear, concise dashboards and infographics for better decision-making.

Data Analytics

Data Analytics involves examining raw data with the purpose of drawing conclusions about that information. It is used to uncover patterns and metrics that can help improve business efficiency and performance.

Data Collection

Data Collection encompasses the processes of gathering and measuring information from various sources to get a complete and accurate picture of an area of interest.

Data Connectivity

Data Connectivity refers to the ability to connect and access data from different sources. This category includes tools that integrate, sync, and manage data from various databases, systems, or platforms.

Data Fusion

Data Fusion is the process of integrating multiple data sources to produce more consistent, accurate, and useful information than that provided by any individual data source.

Data Mining

Data Mining is the practice of examining large pre-existing databases in order to generate new information. This involves methods at the intersection of machine learning, statistics, and database systems.

Data Processing

Data Processing is a series of operations on data, especially by a computer, to retrieve, transform, or classify information. It often involves validation, sorting, summarization, and aggregation.

Data quality management

Data quality management ensures the accuracy, completeness, and reliability of data throughout its lifecycle, which is critical for analytical processes and decision-making.

Data Scraping

Data Scraping is a technique in which a computer program extracts data from human-readable output coming from another program. It is mostly used for gathering data from websites.

Data Visualisation

Data Visualisation is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.

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