Directory Categories

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1 – 50 of 372 categories

Depth Interviews

Depth Interviews refer to qualitative research methods involving detailed, one-on-one interviews to explore in-depth insights into individual perspectives and experiences.

Depth Interviews (IDI)

Depth Interviews (IDI) are a specific type of one-on-one interview focused on personal perspectives, often involving open-ended questions to uncover deeper responses.

Design Thinking

An iterative process used to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involves context analysis, problem finding and framing, ideation, and solution generating.

Desk Research

Desk Research is the process of gathering information from existing resources like company reports, online databases, and published research to draw insights and inform business strategies.

Dial Testing

Dial Testing is a research technique used to gather real-time feedback on content or presentations. Participants use a dial to indicate their moment-to-moment engagement and response.

Diary Studies

Diary Studies involve collecting qualitative data about user behaviors, activities, and experiences over time. Participants record specific occurrences or responses as they happen in a diary or log.

Digital Analytics

The practice of analyzing digital data from various sources like websites, mobile apps, and online platforms. Digital analytics tools help companies to understand and improve their online presence and digital marketing efforts.

Digital Content Strategy

Digital Content Strategy involves planning, creating, delivering, and governing content. Content not only includes the words on the page but also the images and multimedia that are used.

Digital CX – NPS – CES – CSAT

Digital Customer Experience (CX) refers to the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy. It includes methodologies like Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT).

Digital Journeys

Digital Journeys refer to the online paths that users take to reach their desired endpoint. It includes the various touchpoints a customer interacts with, often mapped in a diagram to provide insights into the customer experience.

Digital Marketing Analytics

Digital Marketing Analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.

Digital Transformation

Digital Transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.


This category focuses on studies related to disabilities, aiming to improve accessibility, understand needs, and develop products and services that enhance the quality of life for individuals with disabilities.

Discourse Analysis

Discourse Analysis is a research method for studying written or spoken language in relation to its social context. It aims to understand how language is used in real life situations.

Discussion Tools

Discussion Tools refer to platforms and software designed to facilitate interactive discussions and engagements, often used in educational, professional, and social contexts.

DIY Sample

DIY Sample, or Do-It-Yourself Sample, refers to the practice of gathering data samples by oneself, often using online tools and panels without the direct help of market research firms.

DIY Surveys

DIY Surveys, or Do-It-Yourself Surveys, are surveys designed and conducted by individuals or organizations using online platforms that allow for easy creation, distribution, and analysis of surveys without professional assistance.


This area examines consumer goods with a long life span, such as appliances, vehicles, and furniture. It focuses on product durability, market trends, consumer usage patterns, and technological advancements.


Education Research explores various facets of the education system including learning methodologies, educational technology, policy impact, and academic outcomes across different levels of education.


Electronics Research covers the study of consumer electronics market trends, product innovation, and user experience, as well as the impact of electronic devices on society and lifestyle.

Email surveys

Tools and platforms designed to create and distribute surveys via email, allowing for efficient collection and analysis of responses for market research or customer feedback.

Emotion Analytics

Software that uses advanced AI and machine learning techniques to analyze and interpret human emotions, often from facial expressions, voice intonations, and behavioral patterns.

Employee Engagement

Strategies and tools used to measure and improve the level of commitment, motivation, and enthusiasm employees feel towards their workplace.

Employee Experience (EX)

The sum of the various perceptions employees have about their interactions with the organization, including job role, work environment, and company culture.

Employee Feedback

Systems and processes designed to collect and analyze feedback from employees about their work environment, culture, and experiences. This feedback is used to enhance employee engagement, productivity, and retention.

Employee Surveys

Instruments designed to solicit feedback from employees on various aspects of their work life, including satisfaction, engagement, and workplace conditions.

End-to-End Survey Platforms

Comprehensive solutions that provide all the necessary tools to conduct surveys, from questionnaire design to data collection, analysis, and reporting.

Energy & Utilities

This category deals with the analysis of energy consumption patterns, renewable energy development, resource management, and the operations of utility services to optimize production and distribution.

Enterprise CX Management

The practice of overseeing and improving all aspects of a customer’s journey with a company, ensuring consistent and high-quality customer experiences at scale.

Enterprise Feedback Management

Systems that help large organizations to collect, manage, and analyze feedback from customers and employees across various touchpoints.


Entertainment Research includes the study of media consumption, trends in entertainment, the impact of digital transformation on entertainment, and audience preferences.

ePOS Surveys

Surveys conducted through electronic point of sale systems to capture customer feedback immediately after a transaction or interaction.


A qualitative research design aimed at exploring cultural phenomena where the researcher observes society from the point of view of the subject of the study.

Event Evaluation

The process of assessing and analyzing the effectiveness and impact of events, including participant satisfaction, achievement of objectives, and return on investment.

Event Feedback

The collection of attendees’ opinions and experiences during or after an event to improve future event planning and execution.

Executive Interviews

Executive Interviews are in-depth interviews with company executives to gain strategic insights, often used in business-to-business research.

Experience Sampling

A research method where participants report on their current experiences and social context at various times. Often used to study behaviors, emotions, and thoughts in naturalistic settings, providing real-time data collection.

Expert Communities

Online platforms or forums where professionals and experts in specific fields gather to share knowledge, solve problems, and collaborate on projects.

Eye Tracking

Technologies and tools that track where and how long an individual looks at various parts of a visual display. In market research and user experience studies, eye tracking is used to understand user attention, engagement, and visual preferences.

Face-to-Face interviewing

A method of data collection in market research where an interviewer and respondent engage in a conversation in person to gather insights and information.

Feedback Analytics

Feedback analytics involves the collection and analysis of customer feedback to gain insights into satisfaction, product performance, and service quality. It often utilizes natural language processing and sentiment analysis to interpret open-ended responses.


The use of historical data and analysis to predict future trends, behaviors, and events, often involving statistical models and expert judgement.


Digital or paper-based tools used to collect information, feedback, or data from individuals for a variety of purposes in research and data analysis.

Fraud prevention

Fraud prevention involves using various tools and strategies to detect and prevent fraudulent activities, protecting businesses and consumers from financial loss.

Freelancer Researchers

Independent professionals who conduct various types of research, including market, academic, or scientific studies, on a contract or project basis.

Full Service Research

Full Service Research includes comprehensive research services that handle all stages of a study, from design to data collection to analysis, providing end-to-end solutions.


The application of game-design elements and game principles in non-game contexts to improve user engagement, organizational productivity, learning, and data collection.

Generative AI

Generative AI refers to artificial intelligence that can create content, such as text, images, and music, by learning from data patterns and generating new, similar data.

Geo-demographic Modelling

A method that combines geographic and demographic data to profile, segment, and predict the behaviors of individuals or groups within a spatial context.

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