All People

Naira is a co-founder of the consumer insights platform SightX. After receiving her doctorate from Columbia University, she started serving as faculty at both Columbia University and NYU where she taught graduate-level classes on research, statistics, and psychology. She has over 15 years of experience in data analysis and research Read more…

Tom Higgins has a solid background in marketing and communications, with experience in various roles such as Marketing Manager, Marketing Director, and Senior Product Marketing Manager at companies like Voxpopme, Ecuity Consulting LLP, and Sustainable Energy Association. With a BA in Communications & Business from the University of Liverpool, Tom Read more…

Justin Ibbett is the Founder and CEO of Focaldata. He is recognized as one of the UK’s leading experts on the use of MRP (Multilevel Regression and Poststratification), data, and machine learning in political and consumer research. Justin’s vision for Focaldata is to close the “understanding gap” between what organizations Read more…

Adam Di Tota brings nearly a decade of experience building B2B SaaS products, with a strong focus on Market Research solutions over the last five years, spanning both quantitative and qualitative research. Driven by a deep understanding of researchers’ needs, Adam is passionate about creating innovative solutions that address their Read more…

Holly is a mixed-method researcher at PA Consulting, specialising in short and long term communities to drive consumer understanding and support clients in developing and refining products and services. She has over 10 years’ experience in running online communities for the world’s biggest brands in tech, social media, telco and Read more…

Fiona is a qualitative researcher and moderator at PA Consulting, with 8 years of experience in the industry. She has particular expertise with tech clients and in B2B research, and specialises in ad-hoc qualitative research projects, using online and face to face methodologies. As such, she has a wealth of Read more…

A passionate student of human behavior, Erica Dinger  comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP, and developed and managed the global brand tracking program at Read more…

Nile Freeman is a Digital Strategist with Sago’s Strategy + Insight team. He brings deep expertise in both digital and in-person qualitative research across various industries including B2B,  financial services, retail, technology, CPG, and healthcare. Nile is passionate about using research to explore user experience, younger audiences, and the impact Read more…

Idan Haviv is the CTO & Co-Founder of Blix. He is a senior software developer with a track record of building successful tech startups. He is passionate about creating innovative products that make people happier and is dedicated to leveraging technology and AI to revolutionize market research. Read more…

Justin Perkins brings over a decade of experience in product management and qualitative research to his role as Senior Vice President of Product at Sago. He has worked with digital qualitative tools in a variety of capacities and provides a unique and forward-thinking approach to product development. Justin’s passion is Read more…

Mark Scheckner has over 17 years of experience in designing and executing custom research solutions, delivering strategic and actionable insights to clients in the media, entertainment, and consumer technology industries. He has previously held positions at Ipsos and The NPD Group, where he collaborated with leading organizations such as Walmart, Read more…