All People

Aylin Idrizovski is a Master’s thesis candidate at the Chair of Quantitative Marketing & Consumer Analytics at the University of Mannheim. Under the guidance of Dr. Florian Stahl, her research focuses on comparing data collection methodologies. Read more…

Soufiane Alkhatiri is a marketing professional specialized in various marketing disciplines, including growth strategy, marketing research, data analytics, digital marketing, and media. Soufiane has held several positions in Moroccan companies, multinational corporations, as well as in consulting firms. Over his 18 years of experience, he has worked on marketing issues Read more…

Deana Kotiga is an independent cultural researcher, anthropologist and strategist at the intersection of culture, brand, and customer experience Deana helps organisations understand what truly drives people and translating that insight into strategy, growth, and meaningful design. She brings a human-centred approach to business transformation: combining qualitative research, storytelling, and strategic Read more…

Terje Nilstun is the Life at Home insight leader for IKEA, leading the long-running research initiative that explores people’s experiences and needs at home through the Life at Home Report. He has 25 years experience working with consumer research globally, managing everything from ideation, product and proposition development to marketing Read more…

Oliver Sweet is Head of Ethnography at Ipsos MORI and a board member for the AQR. He was a founding member of Ipsos’s ethnography centre of excellence and has played a leading role in building the agency’s global ethnographic capabilities. The centre is renowned for leading the industry in ethnographic Read more…

Sheila Akinnusi is the Executive Head of Group Market Research at Nedbank, a leading financial services institution headquartered in South Africa and operating across six Southern African countries. With over two decades of experience spanning financial services, insurance, and FMCG sectors, Sheila is a seasoned professional in marketing, research, and Read more…

Paul Gebara is the UK and International senior representative (located in UK) for Inquiry Research. Paul has a master’s degree in Operational Research (with Marketing) from Lancaster University. Paul has 30+ years’ experience in the market research field (global FMCG brands, retail, retail audits, industrial and B2B), as well as Read more…

Agnieszka Górnicka is the founder and CEO of Inquiry, a research agency established in Poland in 2004. Agnieszka has a master’s degree in Theoretical Physics from Warwaw university.  Agnieszka has over 30+ years in the research industry, and prior to Inquiry, Agnieszka had built a global research career working mostly Read more…

Dr. Tracy Tuten is the Vice President of Qualitative Research at Illuminas and a leading qualitative researcher and marketing strategist with deep expertise in the technology sector. She specializes in uncovering actionable insights through methods such as buyer journey research, Jobs to Be Done, and message testing. With decades of Read more…

Fredric Kanngard is a Sales Director at inQvita who has spent about 7 years in the market research industry early on in my career and recently rejoined the amazing team here at inQvita. On a day to day basis Fredric works with optimizing inQvita’s workflows, sales processes and various business development Read more…

Natalie Ogando is a dynamic operations and people leader with over 20 years of experience, currently serving as Director of QualSupport at Sago. In this role, she oversees the qualitative research support operations, striving to deliver high‑quality research insights that drive client impact. Throughout her two-decade career, Natalie has built Read more…

Josefin Pettersson is a Senior Account Manager at Cint, working with market research agencies across the Nordics and Europe. She focuses on understanding each client’s unique goals and turning data-driven insights into actionable strategies that drive mutual success. She is passionate about building trusted relationships and growing together with clients Read more…