All People

Matthew Hanlon is Global Director, Media & Consumer Marketing for e-commerce retail fashion platform ASOS. Matthew previously worked as the Senior Director for Global Marketing Science with Nike; Head of Insights and Analytics WESA & UK for PepsiCo; and held senior insights and analytics roles for Nielsen and Kantar. Read more…

With over 30 years in market research, David Katz is a trusted advisor for clients at Voxpopme, guiding them in transforming consumer feedback into clear, actionable insights. As VP of Sales & Client Services, David ensures insight leaders at top global brands maximize the potential of Voxpopme’s AI-powered video research Read more…

Craig Griffin has 25 years of global experience in market research and insight, with the majority of his career spent in Asia. He has been based in Thailand since 2005. In 2016, Griffin founded his own research consultancy, FUEL Asia, headquartered in Bangkok. FUEL Asia specializes in providing qualitative research Read more…

With over two decades of experience across major industry leaders like Lucid, Glimpse and Kantar, Lisa Hancock has become an expert at connecting the critical operations that drive organizational growth. As a seasoned strategist, she specializes in bridging the gap between technology, data, and business performance, ensuring seamless integration between Read more…

Naira is a co-founder of the consumer insights platform SightX. After receiving her doctorate from Columbia University, she started serving as faculty at both Columbia University and NYU where she taught graduate-level classes on research, statistics, and psychology. She has over 15 years of experience in data analysis and research Read more…

Tom Higgins has a solid background in marketing and communications, with experience in various roles such as Marketing Manager, Marketing Director, and Senior Product Marketing Manager at companies like Voxpopme, Ecuity Consulting LLP, and Sustainable Energy Association. With a BA in Communications & Business from the University of Liverpool, Tom Read more…

Justin Ibbett is the Founder and CEO of Focaldata. He is recognized as one of the UK’s leading experts on the use of MRP (Multilevel Regression and Poststratification), data, and machine learning in political and consumer research. Justin’s vision for Focaldata is to close the “understanding gap” between what organizations Read more…

Adam Di Tota brings nearly a decade of experience building B2B SaaS products, with a strong focus on Market Research solutions over the last five years, spanning both quantitative and qualitative research. Driven by a deep understanding of researchers’ needs, Adam is passionate about creating innovative solutions that address their Read more…

Holly is a mixed-method researcher at PA Consulting, specialising in short and long term communities to drive consumer understanding and support clients in developing and refining products and services. She has over 10 years’ experience in running online communities for the world’s biggest brands in tech, social media, telco and Read more…

Fiona is a qualitative researcher and moderator at PA Consulting, with 8 years of experience in the industry. She has particular expertise with tech clients and in B2B research, and specialises in ad-hoc qualitative research projects, using online and face to face methodologies. As such, she has a wealth of Read more…

A passionate student of human behavior, Erica Dinger  comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP, and developed and managed the global brand tracking program at Read more…