All People

Dr. Henri Schildt is Professor of Strategy at Aalto University, with a joint appointment at the School of Business and School of Science. Currently Henri is on a leave of absence from his professorship, keeping himself busy as a co-founder and CEO of AI analytics start-up Skimle.com. Over the two Read more…

Clare Woodward is an experienced clientside researcher. Author of the MRS clientside sampling, language, and methodology EDI guideline documents, and the MRS AI Clientside Best Practice Guidelines. Read more…

Dinush De Alwis is an accomplished Statistics and Data Science professional with 15+ years of experience applying machine learning, data science, and AI across the CPG sector. With a strong academic foundation in quantitative methods, he brings deep analytical rigor to complex business challenges and a consistent track record of Read more…

Andy Tope is an experienced Global Consumer Insights & Analytics leader with 17+ years experience in consumer insights and analytics both agency and clientside. His experience spans multiple geographies (Japan, North Asia, US, Europe and UK) in roles ranging from human insights and analytics, innovation, behavioral science and AI. Andy Read more…

Manny Rodriguez has extensive work experience in various leadership and sales roles. Manny is currently the Managing Director and Market Research Executive at Forsta since October 2023. Prior to that, he was the Vice President of Global New Business at Forsta from January 2022 to October 2023. From August 2019 Read more…

Debi Hart leads the development of Research HX at Forsta, a seamless, integrated platform designed specifically for market researchers. With over 20 years of experience in technology, product development, and market research, Debi has been at the forefront of incorporating AI into cutting-edge tools that empower researchers to unlock deeper Read more…

Amy Mullen is a Strategic Customer Success Manager at Recollective, where she partners with clients to design thoughtful studies, create engaging participant experiences and get deeper insights from their qualitative research. Prior to Recollective, she spent seven years at Ipsos, where she built her experience in the research industry. She Read more…

James Wycherley joined the IMA as Chief Executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays. He is the author of Transforming Insight (2020) and The Insight Leader’s Playbook (2025) and his Transforming Insight podcast has been downloaded over 23,000 times. He is Read more…

Sarah Taylor is the Product Marketing Manager at Discuss, where she helps organizations turn human insights into faster, more confident decisions. With extensive experience in product marketing, she’s passionate about translating complex technology into easy-to-understand narratives that teams can act on. Read more…

Samuel Cohen is the founder and CEO of Fairgen, a generative AI company focused on consumer research. He studied mathematics at Imperial College London, graduating with first class honours, before completing a distinction-level MSc in Statistical Science at Oxford. He then undertook a PhD in machine learning at UCL, during Read more…

Mitali Chowhan is the Director General of the Market Research Society of India, based in Mumbai. With nearly four decades of experience across both agency and client-side roles—including leadership positions at TNS and major telecom companies such as Vodafone—she brings a deep understanding of global and local research ecosystems. Her Read more…

With a decade of experience in marketing, Ellie Turnbull leads content strategy for Forsta’s Market Research portfolio. Her work focuses on the intersection of AI, automation, and insight delivery, helping organisations move faster, think smarter, and turn data into decisive action. Read more…