All People

Dan Penny is Director of Market Intelligence at Springer Nature and an experienced market intelligence professional in the academic publishing industry. He specializes in customer experience, satisfaction and reputation measurement, market research, market sizing and business development. Dan brings a strong understanding of the needs, motivations and processes of researchers, Read more…

Caroline van den Bos is a global insight and customer experience leader at Lloyd’s Register. With a career spanning financial services, marketing, analytics and strategy, she specializes in turning customer and market intelligence into clear business direction. A Cambridge-trained historian, Caroline is also a member of the editorial board of Read more…

Urpi Torrado is the CEO of Datum International, Esomar Latam Ambassador, and President of WAPOR Latam. She is also a member of the Advisory Committee for the Marketing program at Universidad del Pacífico and the Master’s in Marketing and Commercial Management at PBS. She has served as President of APEIM Read more…

Sergio Perdices is the founder of Whyser, an AI research platform that helps teams conduct human-like voice interviews and turn conversations into actionable customer and market insights. Previously, he was Senior Director and Lab Head at Samsung’s Think Tank Team, where he led multidisciplinary teams focused on creating innovative, user-centric Read more…

Graham Wall is VP of Global New Business at Cint, where he focuses on building partnerships and driving growth across the company’s global network. With a career in market research and technology, Graham has worked with brands, agencies, and research buyers to improve how quality data gets sourced and used, Read more…

Robert Kitching is SVP Global Client Partnerships at Bolt Insight. He spent over 20 years in Consumer & Market Insights leadership roles for Unilever. Read more…

Tim Treagus is the co-founder and CEO of Yazi, an AI-moderated research platform running interviews with consumers across 15+ African and emerging markets. He founded Yazi in 2022 and now spends most of his time on the methodology of AI-moderated research: how to design the interview, engineer the prompt, and Read more…

Bernice Klaassen is the founder of Vibe Market Research, a boutique consultancy working with impact-driven organisations on customer insights, research strategy, and AI integration. He brings over 25 years of experience across senior roles at TNS, Ipsos as well as Citibank, where he led Consumer Insights across 17 markets in Read more…

Adriana Rocha is a technology entrepreneur and applied AI researcher with over 25 years of experience building companies at the intersection of human intelligence and technology. Co-founder of Wortya and author of Refactoring the Firm, she is an alumna of the Goldman Sachs 10,000 Small Businesses program and the MIT xPRO Read more…

Hyein Yoon is the founder of HY Marketing, a boutique consultancy and market agency based in Seoul. She specialises in Korea and Japan market entry for global brands, working across Korean, Japanese and English speaking markets. Her work focuses on local positioning, consumer behaviour, keyword strategy, content marketing and helping Read more…

Vatsala Rathore is Senior Vice President of Research at Bolt Insight, where she leads global brand strategy and innovation for leading brands. She advises senior marketers on leveraging emotional insight to unlock growth, shape distinctive positioning and deliver impactful innovation and communication strategies across diverse markets. Read more…

Manuel is Head of Growth at Glaut, the operating system for experienced researchers. Ex-AI engineer, graduated from the Polytechnic University of Milan in the Artificial Intelligence & Machine Learning track. Read more…