All People

Justin Ibbett is the Founder and CEO of Focaldata. He is recognized as one of the UK’s leading experts on the use of MRP (Multilevel Regression and Poststratification), data, and machine learning in political and consumer research. Justin’s vision for Focaldata is to close the “understanding gap” between what organizations Read more…

Adam Di Tota brings nearly a decade of experience building B2B SaaS products, with a strong focus on Market Research solutions over the last five years, spanning both quantitative and qualitative research. Driven by a deep understanding of researchers’ needs, Adam is passionate about creating innovative solutions that address their Read more…

Holly is a mixed-method researcher at PA Consulting, specialising in short and long term communities to drive consumer understanding and support clients in developing and refining products and services. She has over 10 years’ experience in running online communities for the world’s biggest brands in tech, social media, telco and Read more…

Fiona is a qualitative researcher and moderator at PA Consulting, with 8 years of experience in the industry. She has particular expertise with tech clients and in B2B research, and specialises in ad-hoc qualitative research projects, using online and face to face methodologies. As such, she has a wealth of Read more…

Erica Dinger is Voxpopme’s Director of Research Services, where she helps clients learn more about consumers through fast, scalable consumer conversations. She was previously Head of Full Service Research Delivery at Qualtrics, where she help to grow the full-service research team to a multi-million dollar business. She previously held senior Read more…

Nile Freeman is a Digital Strategist with Sago’s Strategy + Insight team. He brings deep expertise in both digital and in-person qualitative research across various industries including B2B,  financial services, retail, technology, CPG, and healthcare. Nile is passionate about using research to explore user experience, younger audiences, and the impact Read more…

Idan Haviv is the CTO & Co-Founder of Blix. He is a senior software developer with a track record of building successful tech startups. He is passionate about creating innovative products that make people happier and is dedicated to leveraging technology and AI to revolutionize market research. Read more…

Justin Perkins brings over a decade of experience in product management and qualitative research to his role as Vice President of Qualitative Product at Sago. He has worked with digital qualitative tools in a variety of capacities and provides a unique and forward-thinking approach to product development. Justin’s passion is Read more…

Mark Scheckner has over 17 years of experience in designing and executing custom research solutions, delivering strategic and actionable insights to clients in the media, entertainment, and consumer technology industries. He has previously held positions at Ipsos and The NPD Group, where he collaborated with leading organizations such as Walmart, Read more…

Adam has almost 10 years of experience in Market Research and analytics. His past roles have included managing large teams, introducing and guiding the development of new tools to ensure efficiency within the research process, designing and delivering training programmes for market research and growing successful research products from inception. Read more…

Will Poynter is the co-founder of ResearchWiseAI, a platform dedicated to automating survey data analysis. With over 15 years of experience writing production code, Will has developed a wide range of technology solutions, from web and mobile apps to data pipelines. He previously served as CTO at Tinto and as Read more…

As the CEO and co-founder of Fathom, Michiah leads an exceptional team in creating the highest quality text analytics platform for researchers from leading brands and agencies who require uncompromising  accuracy, nuance, and detail. Before Fathom, Michiash was the cofounder and CEO of Avalanche Insights which pioneered qualitative research at Read more…