Profile

Rufus Weston, Just Eat's Head of Insight, explains how his company builds consumer and restaurant insight from market research, user research and analytics

Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, talks about bringing market research, digital media and data science under one umbrella

If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to...

Mike Stevens explains how 'autonomation' - an idea borrowed from lean manufacturing - can help agencies transform by combining human skill with technology

Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.

Mike Stevens reviews the likely impact of AI, machine learning and automation on client-agency relationships, and proposes 5 new models for the future

Consumers are becoming increasingly privacy aware. Researchers who track users' online or geo-location behaviour need to treat participants with respect.

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped...

If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples...

Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.