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Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.

Mike Stevens reviews the likely impact of AI, machine learning and automation on client-agency relationships, and proposes 5 new models for the future

Consumers are becoming increasingly privacy aware. Researchers who track users' online or geo-location behaviour need to treat participants with respect.

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped...

If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples...

Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.

This article is from April 2017;  SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last...

So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry....

Review of KnowledgeHound, a search-based survey data repository with features for analysing, visualising and storytelling with survey data.

A market map of automated survey research tools, grouped by what you can use them for: micro-surveys, template studies or fully customised research.