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Podcast: Data Decisions with Corus, Episode 5

This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that...

Five Ways to Tell Better Research Stories

How do you land your insights, engage people and get them to do something different? It's a vexed question when everyone's so busy. this article...

10 Free Market & User Research Tools

There's a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful...

Beautiful Chaos: The Cambrian Explosion of Insight Technology

The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it...

10 fascinating nuggets from Medallia’s IPO filing

Medallia, the market leader in enterprise CX platforms, has filed to go public 19 years after it was founded. What does its S1 filing reveal...

Voice Assistants for Research & Insight

Research is starting to use messaging tools and chatbots. But what's up with voice assistants? Here's a brief collection of early innovators in the space.

Market Map: Chatbots for Research

Chatbot platforms are increasingly being used for market research, user research and CX feedback. Here is a market map of platforms built specifically for this...

How leading insight teams combine research and data analytics – part 3: Mail Metro Media

Becky Hillcoat, Strategic Insight Manager at Mail Metro Media, describes how her team uses research and data analytics for deeper consumer insights

How to build a great insight community

Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a...

What is an Insight Community?

Insight communities are private online environments where engaged customers take part in multiple research projects over time. 

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