Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
How to do Passive Tracking Research if You Really Value Users’ Privacy Read More »
Search Results for: eye tracking
By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »
Shopper research investigates consumer behavior and preferences to uncover the motivations that drive purchasing decisions.
What is Shopper Research? Read More »
Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.
3M VAS’s Visual Attention Software predicts which areas of a design attract attention, helping to refine visual content.
Sentient uses advanced automated behavioral science to uncover implicit emotions, providing the predictive models of consumer decision-making.
Sentient Decision Science Read More »
Affectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows.
Advertising testing provides feedback on your creatives before launch. Here are the top automated advertising testing platforms.
The Top Automated Advertising Testing Platforms Read More »
Tap into the real stories behind the data and turn the endless chatter into actionable insights with YouScan’s social media listening guide.
Social Media Listening 101: A Practical Guide for Researchers and Analysts Read More »
A brief explainer on the basics, main methods and essential terms of market research for anyone who is completely new to the field.
What is Market Research? Read More »