Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

Featured Course

Featured Advertising Research Companies

Zappi is an automated consumer insights platform for testing concepts,…

Pollfish is a DIY market research platform that delivers real-time…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Glaut is the full operating system from data collection with…

Affectiva Media Analytics helps to optimize content and media spend…

Cint provides research and measurement technology with a network of…

Researchbods provides online insight community software and research services for…

aytm is a fully integrated agile consumer insights platform with…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Sago is a data collection and research tech company that…

Delineate connects brands to consumers by delivering live, accurate &…

Motives is an AI-powered qualitative research platform that automates interviews,…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Fastuna is an automated survey research tool for validating product…

Qrious insight collects permission-based location and behavioral data from a…

Dynata is the world’s largest and ​highest-quality​​ first-party data company,…

Focaldata AI uses AI to design research projects, conduct interviews…

Find more companies for:

Advertising Testing
Advertising/Campaign Effectiveness
Creative Testing

Popular Resources for Advertising Research

explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

Content Type
Topic
Company (ACF)
Scroll to Top