Shopper Research

Shopper research focuses on understanding how people behave before and during online and offline shopping experiences.

The goal is to gain insights into what influences purchasing decisions, such as product placement, price, promotions, and store layout using methods such as observational studies, surveys, transactional and panel data analysis, interviews and simulations of shopping environments.

Shopper research helps generate the insights for retailers and brands to improve their offerings and activations – for example by re-modelling a retail space, changing the design of e-commerce site or optimising the nature and timing of sales promotions.

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Featured Shopper Research Companies

The Dig Insights Virtual Menu simulates online menus to test…

Each and every interaction with your brand is an opportunity…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Yabble creates AI solutions for all stages of research –…

Intouch Insight powers multi-location brands with cutting-edge CX and operational…

The Dig Insights Virtual Market is a solution for simulating…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

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Popular Resources for Shopper Research

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All Shopper Research Resources

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