aytm reflects on the innovation funnel, recognising that early-stage testing gives teams a structural advantage over late-stage validation.
The Innovation Funnel Starts Earlier Than You Think Read More »
Glaut explains how AI analysis tools can be great for operational tasks, but the real value and impact lies in the judgement of expert researchers.
The Grunt Work Was Never the Job: What AI Should and Shouldn’t Touch in Analysis Read More »
Yazi compared how 5 AI Assistants analysed and reported qual and quant market research data. The results showed wide variance in performance.
Which AI is Actually Best for Market Research? Read More »
Paul Albert of Revamp Revenue Consulting shares five questions insight teams should ask research tech vendors to separate real value from generic sales pitches.
Five Questions Every Head of Insights Should Ask in a Research Tech Pitch Read More »
James Wycherley, CEO at the IMA, outlines the shift from insight producers to activists who use data to form opinions and influence strategic decisions.
AI can help corporate insights teams cut grunt work, unlock hidden knowledge, and give researchers more time for strategy and impact.
AI for Corporate Insights Teams: Where to Start Read More »
Charles Allison, Research Lead at Conveo, finds legacy distinctions between qual and quant less and less helpful for modern insights work.
Researchers Ask Qual or Quant. Stakeholders Want Outcomes Read More »
Lewis Reeves, Founder and CEO at Walr, describes how data quality has multiple dimensions, each requiring a distinct remedy.
Why Data Quality Is Not Just One Problem Read More »
YouScan explores how treating Reddit with analytical rigour and community-level segmentation unlocks distinct, defensible consumer insights.
Beyond Share of Voice: What Reddit Reveals About Brands and Decision-Making Read More »
Paul Albert of Revamp Revenue Consulting explores why most research tech sales pitches fail – and how vendors can differentiate, build better narratives, and earn buyer trust.
Walr explores how they deploy AI agents, examining the back-end processes, governance frameworks, and the critical human element behind the technology.
How We Use AI Agents at Walr Read More »
Behavioural science expert Chris Harvey shows how targeting core beliefs and attitudes can help drive changes in consumer behaviour.
Changing Behaviour by Understanding Beliefs Read More »