Blog Articles

Blog articles are produced by the Insight Platforms team and our partners. Here, you will find:

Explainers: quick reference guides for research & analytics methods and technologies
Market Maps: visual landscapes for sub-categories in the research and restech industries
Top Tool Collections: lists of leading solutions in various research & analytics categories
Tips & Guides: learning content to help researchers understand more about specific topic areas

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Why a Single Word Can Flip a MaxDiff Result

Charles Allison, Research Lead at Conveo, explains how he collaborated with developers to launch a…

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It’s Now or Never: Time for Insight Leaders to Shape the Future of Insight

James Wycherley, CEO at the IMA, explores how emerging technology and evolving role requirements are…

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Demystifying Digital Twins: What They Are and How to Get Them Right

Samuel Cohen, Founder and CEO at Fairgen, explores the noise surrounding digital twins and their…

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Why Bad Survey Data Is a Design Problem, Not a Respondent Problem

Kathy Cheng, Founder & CEO of inca, shares a fresh perspective on survey design and…

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Would You Destroy AI if You Had the Chance?

Tom Woodnutt, Founder of Feeling Mutual, debated with fellow independent researchers, posing the question: would…

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Independent Panelist Verification: How Market Research Can Rebuild Trust in its Data

Bob Fawson, Founder and CEO of Data Quality Co-Op, explores how independent verification ensures accountability…

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Designing for Data Quality: How Survey Researchers Can Help Themselves

Kevin Hare, Executive VP at Dig Insights, explores the critical link between intuitive survey design…

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The Conversations You’re Not Having: How AI-Moderated Interviews in Qualitative Research Are Changing the Math

Laura Pulito, VP Research at Recollective, dives into how AIMIs are transforming today’s research landscape…

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Your Fragmented Research Stack Is Costing You More Than You Think

Alida reinforces the value of a consolidated research ecosystem in helping teams move faster and…

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Five Qualitative Frameworks You Can Apply in AI Today: Plus Prompts to Get You Started

Alok Jain, Founder of DoReveal, shares five proven AI frameworks and prompts for rigorous qualitative…

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The Roots of Bad Surveys: Why We’re Still Asking Questions Like It’s 1935

Kathy Cheng, CEO of inca, reflects on bad surveys and the urgent need for the…

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How AI is Changing the Skills Insight Teams Actually Need

Andrew Cooper, CEO of Verve, explores how AI is redefining the researcher’s role and the…

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Activating Strategic Assets: How Synthetic Personas Bring Dormant Research to Life

Olaf Lenzmann, co-founder of Market Logic Software, explores the strategic advantages and real-world practicality of…

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Youth Sentiment Analysis Guide | Teenvoice

TeenVoice dives into the intricacies of youth sentiment analysis and how these insights can drive…

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From Gatekeeper to Door Opener: How AI is Changing the Role of the Enterprise Insights Team

Frédéric-Charles Petit, founder and CEO of Toluna, shares how AI is democratising research within organisations…

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The AI Transparency Problem: Why Reproducibility Matters in Insights

Ange Taylor, founder of AddMaple, dives into the AI transparency problem and the critical role…

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Redesigning the Innovation Playbook: Integrating AI Without Losing the Human Elements

Olaf Lenzmann, co-founder of Market Logic Software, explores how to lead the next wave of…

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Why Corporate Innovation Is Broken And What Insights Teams Can Do About It

Experts from Market Logic Software, Ipsos and AlchemyRx outline the challenges for innovation and the…

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