A market map of mobile ethnography platforms.
Includes mobile-only specialist tools and multi-platform qualitative research software with desktop and smartphone capabilities.
Market Map: Mobile Ethnography Read More »
An introduction to mobile ethnography; it’s benefits, it’s uses, and the types of features needed.
What is Mobile Ethnography? Read More »
Henrik Nielson, Founder of Fabula, explains what active sensemaking is, and how combining quant & qual gives better understanding of the ‘why’ behind the ‘what’
What is Active Sensemaking? How to Leverage the Power of Stories Read More »
Rinat Sherzer, founder of Of Course Global, shares three Design Thinking case studies featuring Global Citizen, Pfizer and Capital One.
Design Thinking in Practice: 3 Case Studies Read More »
DIY survey research has transformed how organisations get feedback, measure performance and test new ideas. But DIY platforms vary massively. Learn about 8 leading DIY software tools and then watch their full length demos.
What is DIY Survey Research? 8 Examples with Full Length Demos Read More »
Digital Strategy Consultant Ed Bass explains the power of combining social listening, survey and search data to generate insights.
Social Listening Data is Powerful – especially when combined with other sources Read More »
A video discussion about insight trends with Ian Ash, Co-Founder at Dig Insights & Upsiide, and Mike Stevens, Founder of Insight Platforms.
Dig Insights Video Interview: Mike Stevens Read More »
Maria Twigge, Research Director at FlexMR, explains how to democratise access to insight through ownership, collaboration and accessibility.
Empowering Stakeholders by Democratising Access to Insight Read More »
Teamwork and facilitation expert Pam Hamilton shares 5 advantages that virtual workshops have over in-person meetings and events.
Why online workshops are here to stay, and the 5 advantages they give us Read More »
Curtis Arthur, founder of KnowledgeActiv8, shares practical tips for sweating insight assets by using simple, low cost templates and tools.
How to Sweat Your Insight Assets Read More »
An article exploring some of the bigger picture trends that came out of the first Insight Platforms Demo Days.
What I Learned Watching 14 Research Software Demos Read More »
A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand online path-to-purchase.
How to Use Mobile Ethnography to Understand Digital Shopper Journeys Read More »