User research and market research are normally separate. Should they be managed together? This article explores what’s similar and different about them.
Should User Research and Market Research Teams be Combined? Read More »
A short explainer by Fuel Cycle about the benefits of technology for qualitative research – including text analytics, computer vision and video interviews.
How Qualitative Research Benefits from Automation and Machine Learning Read More »
A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
Evolving Insight: 5 Themes from IIEX Europe 2020 Read More »
Potentiate’s Simon Harrington gives a preview of his session at the Communities Summit 2020 and shares some tips for generating real ROI from communities.
How to Get a Commercial Return From an Insight Community Read More »
Isaac Rogers, CEO of 20|20 Research, previews his session at the Communities Summit 2020: how Lean Communities offer faster, lower cost insight solutions.
Lean Communities: Disrupting Another False Dichotomy Read More »
Nick Campbell, Associate Director with incling, previews his session at the Communities Summit 2020 – which will be packed with practical advice for designing great online qualitative research.
Build it Right and They Will Come: How to Design Engaging Online Qual Read More »
Matt Kleinschmit, CEO and Founder of Reach3 Insights, previews his session at the Communities Summit 2020 with a challenge to market researchers: why do we still use email to ask questions in language that nobody uses?
Are Insight Communities Still Relevant in the Age of Mobile Messaging? Read More »
Medallia’s acquisitions can tell us a lot about the future of customer experience management. Here are 5 lessons from 5 recent acquisitions.
Medallia’s acquisitions & the future of customer experience management Read More »
FlexMR’s Katharine Johnson explains how delegation, collaboration and creativity will underpin the future development of insight communities.
Part of the Communities Summit 2020 series.
Breathing In, Breathing Out: Finding a Rhythm for Insight Communities Read More »
An intro to Text Analytics for Research including background on NLP, 4 key concepts, 10 uses for text analytics in research and 4 ways to get it done.
What is Text Analytics for Research? Read More »
10 of the most generous free survey tools for online market and user resaerch, including AYTM, QuestionPro, SoGoSurvey, Segmanta and SurveyHero.
10 Free Survey Tools for Market and User Research Read More »
Chris Martin of FlexMR explains how insight-driven artwork can be an effective way to engage stakeholders, communicate findings and drive action.
Creating Insight Driven Postcards for Consumer Brands Read More »