By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »
6 tips for planning, running and documenting remote workshops. Expert advice from from Pam Hamilton, founder of Paraffin and author of The Workshop Book.
6 Top Tips for Great Online Workshops Read More »
As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
Gradually, then Suddenly:Post Pandemic Growth in the Research Industry Read More »
A brief introduction to the what and the how of Conversion Rate Optimisation, A/B and Multivariate Testing by Robert Jones.
What is Conversion Rate Optimisation (CRO)? Read More »
Tom Woodnutt of Feeling Mutual shares a case study of using agile, mobile qualitative research to help an urban golf concept.
How Mobile Qualitative Enabled More Authentic Research into Swingers Read More »
A collection of apps and services for research and analytics with free or reduced cost options during the COVID-19 pandemic.
COVID-19 Specials: Free and Low Cost Deals for Research Apps and Services Read More »
10 ways for insight professionals to build skills and maximise productivity during the disruption caused by the Coronavirus.
Travel bans and altered plans: 10 ways for insight professionals to stay productive Read More »
User research and market research are normally separate. Should they be managed together? This article explores what’s similar and different about them.
Should User Research and Market Research Teams be Combined? Read More »
A short explainer by Fuel Cycle about the benefits of technology for qualitative research – including text analytics, computer vision and video interviews.
How Qualitative Research Benefits from Automation and Machine Learning Read More »
A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
Evolving Insight: 5 Themes from IIEX Europe 2020 Read More »
Potentiate’s Simon Harrington gives a preview of his session at the Communities Summit 2020 and shares some tips for generating real ROI from communities.
How to Get a Commercial Return From an Insight Community Read More »
Isaac Rogers, CEO of 20|20 Research, previews his session at the Communities Summit 2020: how Lean Communities offer faster, lower cost insight solutions.
Lean Communities: Disrupting Another False Dichotomy Read More »