Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.
Demystifying Machine Learning Read More »
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »
If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM
Market Map – Automated Survey Platforms Part 2 Read More »
Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.
Assisted, guided and embedded: the future of insight & analytics Read More »
This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast
How JDE used Artificial Intelligence to improve volumetric forecasting Read More »
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but
5 Things I Learned from Qualtrics Converge (2017) Read More »
So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at
5 implications from SAP’s purchase of Qualtrics Read More »
Review of KnowledgeHound, a search-based survey data repository with features for analysing, visualising and storytelling with survey data.
Knowledge Hound Review Read More »
A market map of automated survey research tools, grouped by what you can use them for: micro-surveys, template studies or fully customised research.
Market Map – Automated Survey Platforms Part 1 Read More »
It’s all about the experience Today’s battleground is Customer Experience (CX): to win in the marketplace, brands need to deliver it in a seamless, consistent and fulfilling way. Research suggests the rewards for getting CX right are significant (increased customer retention and loyalty); as are the penalties for getting it wrong (customer churn and brand
4 features of tomorrow’s VOC platforms: what I learned from Medallia’s City Tour Read More »
Automated survey research is clumsy label for software that is transforming market research. Read out about 6 innovative platforms here.
6 Tools for Agile Automated Survey Research Read More »
Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give
Six lessons agencies can learn from software companies Read More »