Mobile research needs to be designed with the user, moment and context in mind. Niall Smith provides 5 tips for designing great mobile research studies.
How to do mobile research projects well Read More »
Rupert Carter, Managing Director of research agency Ci, reflects on the challenges of transforming an agency with a history of ‘traditional’ market research
The realities of agency transformation Read More »
Mike Stevens explains how ‘autonomation’ – an idea borrowed from lean manufacturing – can help agencies transform by combining human skill with technology
How to Autonomate your Agency Read More »
Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.
5 Things I Learned at IIEX Europe 2019 Read More »
Mike Stevens reviews the likely impact of AI, machine learning and automation on client-agency relationships, and proposes 5 new models for the future
New Client-Agency Models for the Age of AI Read More »
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
How to do Passive Tracking Research if You Really Value Users’ Privacy Read More »
Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.
Demystifying Machine Learning Read More »
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »
If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM
Market Map – Automated Survey Platforms Part 2 Read More »
Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.
Assisted, guided and embedded: the future of insight & analytics Read More »
This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast
How JDE used Artificial Intelligence to improve volumetric forecasting Read More »
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but
5 Things I Learned from Qualtrics Converge (2017) Read More »