In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
How Insight Professionals Can Tell the Right Stories Read More »
Tips & Guides
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.
What is a Concept Test? Read More »
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Survey Analysis? Read More »
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.
What is Co-Creation? Read More »
Lisa Fuchs of KLC explains the differences and similarities between Co-Creation and Ideation as innovation methods.
What is the Difference Between Co-Creation and Ideation? Read More »
Video research enables you to have conversations with people across the world. This is an intro to video research & how to use it.
What is Video Research? Read More »
In recent years market research has been transformed by automation. Here are 4 tips for how to succeed with DIY platforms.
Was Napoleon right? – 4 tips for succeeding with DIY research Read More »
DIY research can add a lot of value, while saving time and cost. Neil Gupta from Glow explains how to transform the impact of DIY research.
Myth Busting: 6 Ways to Transform the Impact of DIY Research Read More »
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What is Eye Tracking for Market & User Research? Read More »
Chatbots for research are a way of engaging respondents in a converstaion to gather both qual and quant data. Learn how they can help you
What are Chatbots for Research? Read More »
Henrik Nielson, Founder of Fabula, explains what active sensemaking is, and how combining quant & qual gives better understanding of the ‘why’ behind the ‘what’
What is Active Sensemaking? How to Leverage the Power of Stories Read More »
Rinat Sherzer, founder of Of Course Global, shares three Design Thinking case studies featuring Global Citizen, Pfizer and Capital One.
Design Thinking in Practice: 3 Case Studies Read More »