By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »
Tips & Guides
6 tips for planning, running and documenting remote workshops. Expert advice from from Pam Hamilton, founder of Paraffin and author of The Workshop Book.
6 Top Tips for Great Online Workshops Read More »
A brief introduction to the what and the how of Conversion Rate Optimisation, A/B and Multivariate Testing by Robert Jones.
What is Conversion Rate Optimisation (CRO)? Read More »
A collection of apps and services for research and analytics with free or reduced cost options during the COVID-19 pandemic.
COVID-19 Specials: Free and Low Cost Deals for Research Apps and Services Read More »
10 ways for insight professionals to build skills and maximise productivity during the disruption caused by the Coronavirus.
Travel bans and altered plans: 10 ways for insight professionals to stay productive Read More »
A short explainer by Fuel Cycle about the benefits of technology for qualitative research – including text analytics, computer vision and video interviews.
How Qualitative Research Benefits from Automation and Machine Learning Read More »
Potentiate’s Simon Harrington gives a preview of his session at the Communities Summit 2020 and shares some tips for generating real ROI from communities.
How to Get a Commercial Return From an Insight Community Read More »
Isaac Rogers, CEO of 20|20 Research, previews his session at the Communities Summit 2020: how Lean Communities offer faster, lower cost insight solutions.
Lean Communities: Disrupting Another False Dichotomy Read More »
Nick Campbell, Associate Director with incling, previews his session at the Communities Summit 2020 – which will be packed with practical advice for designing great online qualitative research.
Build it Right and They Will Come: How to Design Engaging Online Qual Read More »
An intro to Text Analytics for Research including background on NLP, 4 key concepts, 10 uses for text analytics in research and 4 ways to get it done.
What is Text Analytics for Research? Read More »
Chris Martin of FlexMR explains how insight-driven artwork can be an effective way to engage stakeholders, communicate findings and drive action.
Creating Insight Driven Postcards for Consumer Brands Read More »
Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
10 Tips for Global Online Qual Success Read More »