All People

Patrick Lambert is the VP of Customer Experience at Upsiide and expert on all things research technology. His primary focus is to help clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs. Read more…

Better known as JT – I’m a business leader in Insights and Analytics and Founder and President of Delineate. A research revolutionary, I’m passionate about the power of data insight to inform better marketing strategies and putting research data where it belongs – in the 21st century. I also lecture Read more…

With over two decades of experience working with sales, media spend, customer, web & survey data, Ryan helps brands and insight agencies get the most out of data, by combining traditional statistics with the latest innovations in data science. Specialising in Machine Learning, Natural Language Processing, Data Fusion and Trade Read more…

Dr. Reid founded Sentient Decision Science, Inc. to bring the visionary advances from the behavioral sciences to business in a practical and accessible format. Sentient builds behavioral science based technology that quantifies emotional response and improves sales forecast accuracy. Dr. Reid is an expert in how emotion influences choice and Read more…

Elvys Nunes has 13 years of experience in Marketing, Strategy & Insights and Sales in leading companies such as Reckitt, Unilever, Nivea, BASF and Johnson & Johnson. He holds a degree in Business Administration from ESPM in São Paulo, a BA extension from Dorset College in Dublin, and MBA from Read more…

Passionate about consumer behaviour. Expert in research and analytics. Creative problem solver with a zeal for innovation and communication. Specialties: Consumer psychology, experimental design, statistics, advertising and emotion, brand and price perceptions, questionnaire design, Net Promoter Score (NPS), training and communication. Read more…

As Director of International Insights and Measurement at Twitch, Paul helps brands and advertisers understand our world of live streaming, content and our unique audience. Be that by providing a deeper understanding of the Twitch audiences or by unveiling unique insight into the content mix, Paul enables brands to optimise Read more…

Dr Hamish McPharlin is President of Element Human, a company that combines technology and research methods to better capture the human layer of advertising research. Hamish has researched media consumption behaviour for 17 years. He has a PHD in Communications and has served as Head of Insight at BBC Global Read more…

Natalia works with the Consumer & Business Insight and Analytics team in DACH for Haleon. An expert in human understanding, she has over 10 year’s experience with multinational companies such as P&G, Reckitt, and GSK. She is familiar with all areas of market research including neuroscience, behavioural insights, analytics, cultural Read more…

Meet Maria, a seasoned entrepreneur, business leader, trained psychologist, and coach with over 20 years of experience in marketing and consumer strategy. Before starting her own consultancy practice, Maria led consumer insights and market research practices in big corporations. Now she manages Fastuna.com, an agile consumer testing platform that helps Read more…

Kim is a Product Marketing Director at Zappi with over 20 years of experience in the market research industry focusing on helping many of the biggest brands develop advertising that grows brands. Read more…

Janine is a Senior Product Marketing Manager at Zappi and an ex-Heineken marketer with over 15 years of experience driving double-digit growth through impactful brand work. Read more…