All People

In her 4+ years at HelloFresh Lynsey has built the UK Customer Insights team and now leads a combination of market research and product analytics. Her research work focuses on providing the customer and data-driven lens to strategy and everyday decision making, particularly when it comes to developing the best Read more…

Jennifer Reid is President & Chief Methodologist at Rival Technologies. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel. In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, Read more…

Wiepke supports our commercial partners and helps with Insight Platforms sales and marketing activities. She brings extensive experience from her career in marketing leadership roles with Kantar Profiles, GMI and SPSS; as well as event and marketing support to ESOMAR. Based in Amsterdam, The Netherlands, she also runs an independent Read more…

Cynthia helps to create the Insight Platforms content, training courses and virtual events. You can find several of her courses in the Insight Platforms Academy. She has designed, managed and analysed hundreds of research projects in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Read more…

Sierra is UX Research Lead at Meijer, the leading Midwest retailer. She is an experienced researcher with particular depth in the packaged food, retail and service and industries. Alongside UX research, Sierra is highly skilled in market research, consumer psychology, and data analysis. Read more…

Elizabeth leads the Dig Insights key accounts team. She is an expert in innovation research, and often works with advanced trade-off methodologies such as discrete choice, conjoint and MaxDiff to help businesses optimise their product and service assortments – whether that be in-restaurant menus, brand portfolios or service features. Read more…

I love learning new things and believe that growth comes from continuous learning and courage to take challenges. My specialty areas: innovation testing, foundational research (e.g. U&A, segmentation), choice-based methodologies, and custom research in general. Read more…

Marcie Connan has over 20 years experience in senior market research roles spanning both the consumer and B2B arenas. Lengthy track record exceeding expectations with a robust qual & quant ‘tool kit’, honed through years of diverse industry experience: retail, financial services, CPG, technology, automotive, government & non profit. Trusted Read more…

Prayag Narula is the co-founder & CEO of Marvin, a user interview platform for research, product, design & consulting teams. We make it super simple for customer-centric product teams to talk to users and understand their needs and experiences. Read more…

Bradley Taylor is a senior Strategist with Converseon, and has previously held senior roles with KPMG, Black Swan Data and GfK. Read more…

Ben Sigerson is VP of Solutions at Converseon AI, where he has spent over a decade helping lead the company’s transition from a social media consultancy and to an award-winning AI-powered NLP provider. In his current role, Ben combines strategic vision with a deep practical understanding of AI tools to Read more…

Before starting Gastrograph AI, Jason was the Founder and Executive Director of The Tea Institute at Penn State, which oversees 20+ researchers in 5 fields of study in traditional Chinese, Japanese, and Korean Tea. Jason did his research in sensory science, machine learning, and artificial intelligence – eventually developing Gastrograph Read more…