Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

Featured Course

Essentials of Advertising Research - Course Featured Image - Insight Platforms Academy

Featured Advertising Research Companies

Methodify is an automated, agile research solution for every step…

Focaldata AI uses AI to design research projects, conduct interviews…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Kantar Ad Testing and Development includes rapid, automated ad testing…

aytm is a fully integrated agile consumer insights platform with…

Sago is a data collection and research tech company that…

Researchbods provides online insight community software and research services for…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Fastuna is an automated survey research tool for validating product…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Glaut is a conversational research platform that uses an AI…

Pollfish is a DIY market research platform that delivers real-time…

Zappi is an automated consumer insights platform for testing concepts,…

Affectiva Media Analytics helps to optimize content and media spend…

Upsiide allows researchers and marketers to test ideas, concepts, and…

aytm Advertising and Messaging Insights helps you test communications, capture…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Delineate connects brands to consumers by delivering live, accurate &…

Find more companies for:


Popular Resources for Advertising Research

explainer

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

Content Type
Topic
Company (ACF)
Scroll to Top