Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

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Featured Advertising Research Companies

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Upsiide allows researchers and marketers to test ideas, concepts, and…

aytm Advertising and Messaging Insights helps you test communications, capture…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Fastuna is an automated survey research tool for validating product…

Zappi is an automated consumer insights platform for testing concepts,…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Researchbods provides online insight community software and research services for…

Affectiva Media Analytics helps to optimize content and media spend…

Sago is a data collection and research tech company that…

Motives is an AI-powered qualitative research platform that automates interviews,…

Pollfish is a DIY market research platform that delivers real-time…

Focaldata AI uses AI to design research projects, conduct interviews…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Cint provides research and measurement technology with a network of…

Delineate connects brands to consumers by delivering live, accurate &…

Kantar Ad Testing and Development includes rapid, automated ad testing…

aytm is a fully integrated agile consumer insights platform with…

Methodify is an automated, agile research solution for every step…

Glaut is a conversational research platform that uses an AI…

Qrious insight collects permission-based location and behavioral data from a…

Find more companies for:

Advertising Testing
Advertising/Campaign Effectiveness
Creative Testing

Popular Resources for Advertising Research

explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

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