A map of user research platforms, including user testing, user feedback and usability testing tools.
Market Map: User Research Software & Solutions Read More »
An overview of the main methods for user testing, including remote / in-person and moderated / unmoderated approaches.
What is User Testing? Read More »
Paid research participants on survey panels pose 3 challenges: habitual responding, implicit memory and distorted motivations.
The Problem with Professional Participants Read More »
An introduction to the benefits of using behavioural methods such as Facebook for recruiting participants to user and market research studies.
A Recipe for High Quality Research Participants Read More »
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that research teams and agencies need to make; and the skills that tomorrow’s insight professionals will need.
Podcast: Data Decisions with Corus, Episode 5 Read More »
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five questions to ask when choosing market research software Read More »
How do you land your insights, engage people and get them to do something different? It’s a vexed question when everyone’s so busy. this article looks at five sets of tips and tools for packaging research better.
Five Ways to Tell Better Research Stories Read More »
There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
10 Free Market & User Research Tools Read More »
The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Beautiful Chaos: The Cambrian Explosion of Insight Technology Read More »