All People

Bernice Klaassen is the founder of Vibe Market Research, a boutique consultancy working with impact-driven organisations on customer insights, research strategy, and AI integration. He brings over 25 years of experience across senior roles at TNS, Ipsos as well as Citibank, where he led Consumer Insights across 17 markets in Read more…

Adriana Rocha is a technology entrepreneur and applied AI researcher with over 25 years of experience building companies at the intersection of human intelligence and technology. Co-founder of Wortya and author of Refactoring the Firm, she is an alumna of the Goldman Sachs 10,000 Small Businesses program and the MIT xPRO Read more…

Hyein Yoon is the founder of HY Marketing, a boutique consultancy and market agency based in Seoul. She specialises in Korea and Japan market entry for global brands, working across Korean, Japanese and English speaking markets. Her work focuses on local positioning, consumer behaviour, keyword strategy, content marketing and helping Read more…

Vatsala Rathore is Senior Vice President of Research at Bolt Insight, where she leads global brand strategy and innovation for leading brands. She advises senior marketers on leveraging emotional insight to unlock growth, shape distinctive positioning and deliver impactful innovation and communication strategies across diverse markets. Read more…

Manuel is Head of Growth at Glaut, the operating system for experienced researchers. Ex-AI engineer, graduated from the Polytechnic University of Milan in the Artificial Intelligence & Machine Learning track. Read more…

Jake Steadman is a business and insights leader with experience across research, analytics, marketing, and commercial strategy. His career has included leadership roles at companies such as Canva, Twitter, Deliveroo, and Pulsar Group, where he worked across customer insight, user research, data, and business growth. He began his career agency Read more…

Scott Morrison is a business leader, advisor, and speaker with more than 20 years of experience working across global brands, growth businesses, and transformation programs. His career has included leadership roles with companies and agencies such as Diesel, Saatchi & Saatchi, and Wieden+Kennedy, where he worked across strategy, marketing, culture, Read more…

Jessica Nesbitt is a strategic advisor and business leader with experience supporting startups, scale ups, and established brands across growth, marketing, brand development, digital transformation, organizational design, and customer proposition strategy. Her career has focused on helping companies navigate business change, commercial growth, and market positioning across a range of Read more…

Ole Petter Nyhaug is CEO and Founder of Citrus Analytics — the AI-native research technology spinoff behind Fusion — and a Partner at Opinion AS, Norway’s largest market research agency. A serial ResTech entrepreneur with 25+ years of experience, he has founded multiple analytics companies and advised global brands including Read more…

Sarah Ahmed is a research solutions specialist at Zamplia with expertise in survey operations, respondent quality, and the dynamics of modern sample ecosystems. She works directly with research agencies and insight teams to design fieldwork strategies that perform, focusing on the supplier networks, participant engagement factors, and quality controls that Read more…

Fred Gallo is the CPO and co-founder of On The Go Consumer Insights. He began his career working across branding, strategy, and innovation projects, later specializing in market research and data storytelling. Over the past decade, he has focused on connecting technology, AI, and consumer insights to help brands make Read more…

João Pedro Calixto is the CEO and co-founder of On The Go, a All-In-One Consumer Insights Platform. He began his career in strategy roles at multinational agencies, working with major national and global brands. In 2012, he founded a boutique market research firm specialized in qualitative research. In 2017, he Read more…