The Corporate Research & Insights Summit
The Corporate Research & Insights Summit: an exclusive one-day event for client-side researchers & insights professionals. London, Sept 2026.
The Corporate Research & Insights Summit: an exclusive one-day event for client-side researchers & insights professionals. London, Sept 2026.
How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning.
Mike Stevens and Cynthia Portugal present highlights from CRIS 2026: how client-side teams can adapt to the AI era and generate impact with insights.
How live qualitative research fits into today’s toolkit and how platform-based video has evolved in modern research practice.
How researchers capture real-world experiences in the moment, reducing reliance on recall and improving data quality.
Why asynchronous engagement has become central to modern qualitative research and how it enables deeper, more flexible insight over time.
Julien Naggar from Dig Insights introduces System Zero — a framework for measuring how AI shapes brand choice before consumers ever weigh in.
How to create and run a successful long-term insight community that becomes an ongoing sounding board for the business.
Explore how autonomous AI agents could transform market research, from project design and sampling to fieldwork, analysis and data buying.
How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning.
The Qualitative Insights Summit: free online conference with the latest ideas, methods and tools for qualitative market research & insights.
Discover how AI-moderated probing adds qualitative depth to price sensitivity research, revealing the why behind pricing decisions.
Macie Shewmaker reframes AI in qualitative research, turning replacement fears and limits into a source of partnership, not friction.
Mariia-Malika Bahnenko & Anna Yanko from YouScan demo Synthetic Audiences, built from real social data, to test messages and surface insights.
Tim Treagus from Yazi tests provocative AI interviewer personas, showing when challenging respondents gets more honest, useful research data.
incling shows how AI helped moderate 16,000 posts in a longitudinal qual project with Sparkminds Insights, and why humans must still lead.
Taryn Needham and Dan Young from Boxclever help insight professionals build trust, judgment and strategic value as advisors in the age of AI.
Laura Pulito from Recollective, offers a playbook for choosing AI-moderated interviews wisely and protecting research quality at scale.
Sharath Subrahmanya from Google Cloud shows how multimodal AI syncs audio, text and screen video for sharper contact centre QA insights.
Tom Woodnutt of Feeling Mutual uses a forest ecosystem to reframe AI and qualitative research as a relationship, not a threat or a tool.
Enric Cid and Melissa Short share candid WhatsApp study on what AI moderation got right, where it failed, and what it means for research platforms.
Jon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails, and what's next for emotional measurement.
Adrian Sansone, from DOCREPLAY.ai, says AI fixed speed and scale in qual research, but the real challenge left unsolved is insight drift.
Betsy Shaak from Voxpopme, on making Consumer Connects stick at scale — lessons from a Fortune 50 program logging 27,000 hours of consumer contact.
Mpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods.