All People

Nile Freeman is a Digital Strategist with Sago’s Strategy + Insight team. He brings deep expertise in both digital and in-person qualitative research across various industries including B2B,  financial services, retail, technology, CPG, and healthcare. Nile is passionate about using research to explore user experience, younger audiences, and the impact Read more…

Idan Haviv is the CTO & Co-Founder of Blix. He is a senior software developer with a track record of building successful tech startups. He is passionate about creating innovative products that make people happier and is dedicated to leveraging technology and AI to revolutionize market research. Read more…

Justin Perkins brings over a decade of experience in product management and qualitative research to his role as Vice President of Qualitative Product at Sago. He has worked with digital qualitative tools in a variety of capacities and provides a unique and forward-thinking approach to product development. Justin’s passion is Read more…

Mark Scheckner has over 17 years of experience in designing and executing custom research solutions, delivering strategic and actionable insights to clients in the media, entertainment, and consumer technology industries. He has previously held positions at Ipsos and The NPD Group, where he collaborated with leading organizations such as Walmart, Read more…

Adam has almost 10 years of experience in Market Research and analytics. His past roles have included managing large teams, introducing and guiding the development of new tools to ensure efficiency within the research process, designing and delivering training programmes for market research and growing successful research products from inception. Read more…

Will Poynter is the co-founder of ResearchWiseAI, a platform dedicated to automating survey data analysis. With over 15 years of experience writing production code, Will has developed a wide range of technology solutions, from web and mobile apps to data pipelines. He previously served as CTO at Tinto and as Read more…

As the CEO and co-founder of Fathom, Michiah leads an exceptional team in creating the highest quality text analytics platform for researchers from leading brands and agencies who require uncompromising  accuracy, nuance, and detail. Before Fathom, Michiash was the cofounder and CEO of Avalanche Insights which pioneered qualitative research at Read more…

Tovah is a founder of Fathom, where she empowers researchers from leading brands and agencies to understand and act on open-ended data at scale. Tovah has led research for multinational brands, delivered insights that have driven billions in spending on complex social issues, and developed talent and technology to center Read more…

Rachel Cummins has 25 years of experience in market research, specializing in data analysis and visualization to inform strategic business decisions. Her expertise spans both theoretical and practical aspects of data management, where she has implemented automation techniques to enhance the efficiency and accuracy of survey data collection and analysis. Read more…

Benjamin Rietti is the CEO and founder of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge, Benjamin is a talented entrepreneur who recognizes the integral role technology plays in market research. Read more…

Simon Pollock is a visionary global leader, who builds and develops dynamic teams, encourages creativity and cultivates potential. Builds empathy within an organization through connecting data, applying analytics to uncover human behaviour that can deliver future growth. Leverages relationships to quickly deliver products and communication people love. Read more…

Mamta Mithal is a natural-born inquisitive Quallie at heart, with a passion for strategic marketing, branding and consumer research. She has 15 years of experience in designing, implementing and delivering impactful research programs that inform, direct and enhance brand, marketing and communication strategies. Getting businesses and brands closer to their Read more…