Digital Qual Masterclass Series – Module 4: Asynchronous Qual & Short-Term Communities
Why asynchronous engagement has become central to modern qualitative research and how it enables deeper, more flexible insight over time.
25 events found.
Events
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System Zero: When Consumer Choice No Longer Starts With the Consumer
Julien Naggar from Dig Insights introduces System Zero — a framework for measuring how AI shapes brand choice before consumers ever weigh in.
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Digital Qual Masterclass Series – Module 5: Long-Term Insight Communities
How to create and run a successful long-term insight community that becomes an ongoing sounding board for the business.
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When Your Biggest Research Customer is an AI Agent
Explore how autonomous AI agents could transform market research, from project design and sampling to fieldwork, analysis and data buying.
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Digital Qual Masterclass Series – Module 6: Qualitative Analysis & Reporting
How qualitative research design is evolving through digital platforms, hybrid methodologies, and AI-supported planning.
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The Qualitative Insights Summit 2026
The Qualitative Insights Summit: free online conference with the latest ideas, methods and tools for qualitative market research & insights.
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The Price is Right, But Why? Adding Qualitative Depth to Price Sensitivity Research
Discover how AI-moderated probing adds qualitative depth to price sensitivity research, revealing the why behind pricing decisions.
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From Replacement to Refinement: A Reframe of AI in Qualitative Research
Macie Shewmaker reframes AI in qualitative research, turning replacement fears and limits into a source of partnership, not friction.
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YouScan’s Synthetic Audiences: Built From Real Social Conversations in Real Time
Mariia-Malika Bahnenko & Anna Yanko from YouScan demo Synthetic Audiences, built from real social data, to test messages and surface insights.
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Make Your AI Interviewer Argue Back: Persona Design for More Honest Answers
Tim Treagus from Yazi tests provocative AI interviewer personas, showing when challenging respondents gets more honest, useful research data.
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Beyond the 10-Minute Interview: Scaling a Longitudinal Community with AI
incling shows how AI helped moderate 16,000 posts in a longitudinal qual project with Sparkminds Insights, and why humans must still lead.
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Creating Impact in the Age of AI: Adding value as a Trusted Advisor
Taryn Needham and Dan Young from Boxclever help insight professionals build trust, judgment and strategic value as advisors in the age of AI.
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The Researcher’s Playbook for AI-Moderated Interviews
Laura Pulito from Recollective, offers a playbook for choosing AI-moderated interviews wisely and protecting research quality at scale.
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Next-Gen Contact Centers: Unlocking Customer Insights with Multimodal AI
Sharath Subrahmanya from Google Cloud shows how multimodal AI syncs audio, text and screen video for sharper contact centre QA insights.
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Feeling Mutual: A Mutualistic Vision for How Qualitative Researchers Can Thrive with AI
Tom Woodnutt of Feeling Mutual uses a forest ecosystem to reframe AI and qualitative research as a relationship, not a threat or a tool.
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Stop Logging In: Rethinking Where Qual Research Actually Happens
Enric Cid and Melissa Short share candid WhatsApp study on what AI moderation got right, where it failed, and what it means for research platforms.
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Can AI really understand emotion?
Jon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails, and what's next for emotional measurement.
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The Wrong Problem: AI Solved Speed and Scale. The Real Challenge Is Insight Drift
Adrian Sansone, from DOCREPLAY.ai, says AI fixed speed and scale in qual research, but the real challenge left unsolved is insight drift.
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How to Build Org-Wide Empathy with Consumer Connects
Betsy Shaak from Voxpopme, on making Consumer Connects stick at scale — lessons from a Fortune 50 program logging 27,000 hours of consumer contact.
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Nobody Wrote It Down: African Qual and the Record AI Is Learning From
Mpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods.
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Real Research Is “AI-Proof”. Three Real-World Examples That Prove It… While Still Using AI
Julian Cole of Qualzy shares three real-world examples of what AI can and can’t do in qualitative research, and where people still matter.
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Strengthening Qual in the Age of AI: Adding the Cultural Layer
Alessia Clusini & Martina Faralli (Trybes) on adding a cultural layer to qual research — a framework to discover, understand & decide.
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The Unique Value of Qual: a Reminder of What We’re Fighting For
Simon Shaw & Kenny Fox reclaim qual's purpose — the unique value of human-to-human research vs "qual at scale" data collection tools.
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Less Is More, Your Strategy for More Research Participation and Insight
Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.
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AI-Moderated Interviews: What’s Working in Qual, What Isn’t, and What’s Next
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.