The Qualitative Insights Summit

Keeping it Human in the Age of AI

Free Virtual Event | November 10-11 2026

AGENDA
  • AI Agents
  • AI Personas
  • AI Moderated Interviews
  • Text Analytics
  • Survey Analysis
  • Survey Research
  • Qualitative Data Analysis
  • Qualitative Research
  • Video Analytics
  • Video Research
  • Synthetic Data
  • Digital Twins
  • Conversational Surveys
  • Social Media Listening/Intelligence

Supported by:

Discover the latest thinking, approaches and tools for qualitative market and user research

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Qualitative research is booming.

What once relied on in-person interviews and post-it-note analysis has transformed into a dynamic ecosystem of digital ethnography, AI-assisted synthesis, multimodal feedback, and always-on qualitative intelligence.

More than 70% of all qualitative research now happens digitally, supported by platforms that blend video, text, emotion and behaviour with GenAI-powered analysis.

But if technology can add speed and scale to research, only human creativity, empathy and storytelling can make it meaningful.

The Qualitative Insights Summit 2026 is your opportunity to:

  • Learn from practical case studies of teams uncovering deeper human truths in a world of data overload
  • Explore next-generation thinking and methods across real time qual, asynchronous methods, mobile ethnography, and more
  • Understand how GenAI, automation and multimodal analytics open up new opportunities for insights
  • Discover practical techniques for evolving traditional qual into hybrid, agile, and continuous learning frameworks
  • Meet innovative partners who can help you with your future research projects

Join hundreds of researchers, designers, consultants, product managers and insights professionals at this free virtual conference.

1 Source: ESOMAR Global Market Research 2025

Watch all sessions live or on-demand after the event. For free.

Live Sessions

Agenda in development; check back for updates.

FAQ

Anyone who wants to see the latest research thinking, tools and methods to support insights and analytics: insights professionals, data analysts, management consultants, product & marketing managers and researchers

This event is live and online on November 10th and 11th 2026.

This event is free to attend.

All our speaking and sponsorship opportunities are in the Insight Platforms Media Pack.

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