FREE VIRTUAL EVENT

The Qualitative Insights Summit

Keeping it Human in the Age of AI

November 10th-11th 2026

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Why Attend

Join hundreds of fellow researchers, consultants, and insight professionals for the freshest thinking in qualitative research

20+ Expert Sessions over 2 Days

Learn from tech innovators, agency leaders and independent consultants.

Free to Join Live or Watch on Demand

Sign up once for access to all live sessions and all recordings.

Practical Learning & Real Case Studies

Discover next generation solutions and cutting edge applications in qual.

Connect with the Community

Take part in live Q&A discussions and connect with new partners.

Event Partners

Agenda

The agenda is in development and will be finalised in early September 2026.

All session times are UK / GMT

Nov 10th, 1pm-7pm

  • 1:40 pm – 2:00 pm
    From Replacement to Refinement: A Reframe of AI in Qualitative Research
  • 2:00 pm – 2:40 pm
    YouScan’s Synthetic Audiences: Built From Real Social Conversations in Real Time
  • 2:40 pm – 3:00 pm
    Make Your AI Interviewer Argue Back: Persona Design for More Honest Answers
  • 3:40 pm – 4:00 pm
    Creating Impact in the Age of AI: Adding value as a Trusted Advisor
  • 4:00 pm – 4:40 pm
    The Researcher’s Playbook for AI-Moderated Interviews
  • 4:40 pm – 5:00 pm
    Next-Gen Contact Centers: Unlocking Customer Insights with Multimodal AI
  • 5:00 pm – 5:40 pm
    Feeling Mutual: A Mutualistic Vision for How Qualitative Researchers Can Thrive with AI
  • 5:40 pm – 6:00 pm
    Stop Logging In: Rethinking Where Qual Research Actually Happens
  • 6:00 pm – 6:20 pm
    Can AI really understand emotion?
  • 6:20 pm – 6:40 pm
    The Wrong Problem: AI Solved Speed and Scale. The Real Challenge Is Insight Drift

Nov 11th, 1pm-7pm

  • 1:40 pm – 2:00 pm
    Nobody Wrote It Down: African Qual and the Record AI Is Learning From
  • 2:40 pm – 3:00 pm
    Strengthening Qual in the Age of AI: Adding the Cultural Layer
  • 3:40 pm – 4:00 pm
    Less Is More, Your Strategy for More Research Participation and Insight
  • 4:00 pm – 4:40 pm
    AI-Moderated Interviews: What’s Working in Qual, What Isn’t, and What’s Next
  • 4:40 pm – 5:00 pm
    The Future of Qualitative Research Is Human-Ready
  • 5:00 pm – 5:20 pm
    The Cracked Mirror: What AI Reflects About Us, and What It Can’t
  • 5:20 pm – 5:40 pm
    Remove the friction, not the Human: A perspective of the role of AI in Qualitative Research in South Africa
  • 5:40 pm – 6:00 pm
    What AI Can’t See: Cultural Sovereignty and the Human Intelligence Layer
  • 6:00 pm – 6:20 pm
    AI-Moderated Interviews in Practice: Promise, Pitfalls, and Human Oversight

Speakers

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FAQ

Who should attend this event?

Market research, analytics, data and insights professionals working in-house.

When and where the conference will take place?

This is a two day, virtual event, running live on November 10th and 11th 2026. Attendees will be able to join using their internet browser.

How much does it cost to attend?

This event is free to attend.

Who are the event sponsors?

The event sponsors are:

How can my company sponsor future events?

All our speaking and sponsorship opportunities are in the Insight Platforms Media Pack.

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The Qualitative Insights Summit

Keeping it Human in the Age of AI

Free Virtual Event | November 10-11 2026

AGENDA
  • AI Agents
  • AI Personas
  • AI Moderated Interviews
  • Text Analytics
  • Survey Analysis
  • Survey Research
  • Qualitative Data Analysis
  • Qualitative Research
  • Video Analytics
  • Video Research
  • Synthetic Data
  • Digital Twins
  • Conversational Surveys
  • Social Media Listening/Intelligence

Supported by:

Discover the latest thinking, approaches and tools for qualitative market and user research

SIGN UP JUST ONCE TO WATCH EVERY SESSION

Webinar Signup Form (#4)

View full Event Terms

Qualitative research is booming.

What once relied on in-person interviews and post-it-note analysis has transformed into a dynamic ecosystem of digital ethnography, AI-assisted synthesis, multimodal feedback, and always-on qualitative intelligence.

More than 70% of all qualitative research now happens digitally, supported by platforms that blend video, text, emotion and behaviour with GenAI-powered analysis.

But if technology can add speed and scale to research, only human creativity, empathy and storytelling can make it meaningful.

The Qualitative Insights Summit 2026 is your opportunity to:

  • Learn from practical case studies of teams uncovering deeper human truths in a world of data overload
  • Explore next-generation thinking and methods across real time qual, asynchronous methods, mobile ethnography, and more
  • Understand how GenAI, automation and multimodal analytics open up new opportunities for insights
  • Discover practical techniques for evolving traditional qual into hybrid, agile, and continuous learning frameworks
  • Meet innovative partners who can help you with your future research projects

Join hundreds of researchers, designers, consultants, product managers and insights professionals at this free virtual conference.

1 Source: ESOMAR Global Market Research 2025

Watch all sessions live or on-demand after the event. For free.

Live Sessions

Agenda in development; check back for updates.

FAQ

Anyone who wants to see the latest research thinking, tools and methods to support insights and analytics: insights professionals, data analysts, management consultants, product & marketing managers and researchers

This event is live and online on November 10th and 11th 2026.

This event is free to attend.

All our speaking and sponsorship opportunities are in the Insight Platforms Media Pack.

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